Most of our waking hoursare spent reacting.
A few ideas on how we think about time.
Our philosophy guides every product decision we make and how we approach our own relationship with time.
Reactive time should not be normal
For many people, time feels like something that happens to them. Days are spent reacting to urgency, jumping between tasks, and feeling like time is slipping away. We don't accept that. We want time to feel intentional and owned - because time is our most valuable resource.
We allocate for fulfillment
Time allocation isn't just about productivity - it's about designing a life that aligns with your values. When we intentionally allocate time to what truly matters, work becomes meaningful, relationships flourish, and personal growth happens naturally.
Time never ends, priorities do
For ambitious people, there's always more to do than can be done. We need an approach that emphasizes conscious choice over endless optimization. Success isn't about doing more faster - it's about doing what matters most with full presence.
Own your time like a human, not a machine
We reject productivity culture that treats humans like machines. Time ownership isn't about efficiency - it's about intention, reflection, and conscious choice. We should allocate time in a way that cultivates inner well-being and authentic success.
Building the tool we always wanted
to own our time.
The awakening
After years of feeling like time was happening to us rather than being owned by us, we realized something fundamental was missing. Every productivity tool focused on doing more, faster. But what about doing what matters most, with intention?
The idea of spending the next forty years reacting to urgency instead of designing our lives around our values was so dreadful that we set out to build something different.
The Question
"What if we could design our time around our values instead of reacting to urgency?"
The Discovery
"70% of professionals feel overwhelmed weekly. Time blindness is epidemic."
Understanding the problem
We spoke with hundreds of people about their relationship with time. The patterns were clear: context switching chaos, time blindness, and the constant feeling of being reactive rather than intentional.
These conversations shaped our understanding that this wasn't a productivity problem - it was a time ownership problem.
The breakthrough
Instead of building another task manager, we focused on time allocation. What if you could plan your week around your values first, then see how reality compared to intention? What if reflection became a tool for conscious adjustment rather than guilt?
NATMA was born from this insight: time ownership through intentional allocation.
The Insight
"Not A Task Management App - it's about time ownership."
Building the time ownership revolution
Today, we're focused on creating a platform that helps people reclaim control over their most valuable resource. Every feature, every design decision, every interaction is guided by one question: "Does this help someone own their time more intentionally?"
Ready to own your time
with intention?
Be among the first to experience time ownership. Join our community of people who believe time is too valuable to be left to chance.
Learn More About NATMA
Common questions about our philosophy and approach